Top Beauty Retail Apps in Portugal: Q3 2025 Performance

In the third quarter of 2025, the beauty retail app market in Portugal showed varied trends across the top five applications, as captured by Sensor Tower.

Perfumerías Primor experienced a notable increase in weekly downloads, peaking at around 4.7K by the end of September. Active user numbers also rose steadily from approximately 16.5K to nearly 19.7K.

SEPHORA - Maquillage, Parfum saw a consistent rise in downloads, starting at 2K and reaching over 4K by the end of the quarter. However, weekly active users decreased from 37.9K to 22.6K.

Notino: profumi e cosmetici demonstrated growth in downloads, with a significant increase to 3.8K in the final week. Active users climbed from 10.4K to 14K over the quarter.

Rituals Home & Body Cosmetics had a modest rise in downloads, peaking at 1.7K in early September. Active users peaked at 5.4K, before settling at around 3.7K.

Finally, Douglas – Perfumes e Cosmética showed a decline in downloads, dropping to a low of 83 in mid-September, while active users remained relatively steady, fluctuating around 8.5K.

These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty retail app market in Portugal. For more detailed analysis and data, visit Sensor Tower's platform.